The rise of the Internet and electronic devices in the 21st century paved the way for digital marketing to thrive and develop. Businesses around the world capitalize on the opportunities given by the Internet, and those who used it earlier to their advantage succeeded. Digital platforms, like email, social media, websites, and search engines, have become the primary focus of those who wanted to succeed in the digital marketing industry. The increasing numbers of people who are using smartphones and other similar devices around the world are also helping the digital marketing revolution. It is now easier to penetrate every people on the planet because of the existence of a network of smartphones, and the availability of free Internet to the more remote areas. Digital marketers used many platforms to provide the services to their clients. The following options are some of the most common platforms used by digital marketers today:
Search Engine Optimization (SEO)
The secret to success in this platform is the creation of organic pages and content. Its goal would be showing up a website on the front page of a popular search engine website. An SEO Company in Seattle, Los Angeles, New York, and anywhere else in the United States will use unique strategies to succeed in this field. SEO that has become successful in the field often leads many visitors to their pages, and the more traffic they create, the more chances of their products being sold.
This pertains to the creation of a unique content that would contribute to the brand’s awareness. Its goal is to make a lot of people use the product or service that it advertises. Some of the most successful content marketing strategies in the 21st Century would be the creation of viral content that is instantly seen by the readers as impressive, amazing, or just plain attention-seeking. Content marketers are thinking carefully about the things that they would like to present, and their ultimate goal is to make it as viral as possible.
Social Media Marketing
This is one of the most popular platforms for digital marketers today. They use popular social media websites like Facebook, Twitter, and Instagram to promote a certain product or service. In Facebook, users could create a page for the product or service that they use, or make a community involving people who use the product or service. Other popular brands are partnering with some of the most popular pages on Facebook to advertise their products or services, usually in exchange for freebies and other gift packs. Instagram is also becoming a popular platform for digital marketers because of its simplistic yet impacting user interface. Many people are also using Instagram, making it a viable space for marketing.
YouTube Partner Program
This is a popular platform for video creators. Every unique content they create can be monetized to generate money. Video creators and marketers are trying to reach their goal of making a video as viral as possible so that they can earn a lot of profit.