We all know that SEO is vital for improving your brand awareness and getting to the top position on search rankings. Since Google has been particularly busy in making significant algorithm changes in the last few years, it is vital to stay ahead and know what to do next.

Today’s goal when it comes to search engine optimization is to improve the user’s experience by delivering fresh, relevant and quality content, and adding technical points that will help you rank better than before.

Experts agree that high-end content in combination with authentic links from authoritative and trustworthy sites are always the best choice when it comes to optimization. Things that were important back then are still important, but the perception has to be different if you want to succeed.

Pillars Of SEO

The idea is to improve the quality and quantity of inbound links, so you should implement various aspects and factors that will help you optimize better. Today’s SEO is focusing on three pillars such as links from inbound websites that will drive to your content, content and social media presence.

Search engines are getting to understand the combination of these three elements, and even though you should think about each aspect, the ranking algorithm will consider everything and the final results. So, it is vital to combine these elements if you want to amplify the effects.

Content Is Everything

In the last few years, content marketing entered the scene and became one of the most effective ways of promoting something. The main reason for that is because Google tends to penalize website without relevant and trustworthy content.

Therefore, you should focus yourself entirely on content publications, both off and your website. It can be visual-based, text-based, audio-based, or combination of these three.

The primary goal is to reach the high quality and high rankings, so the idea is to implement valuable content to users. These attributes will help you gain better search results than before.

You should click here if you want to learn more on search engine optimization.

Earn Links

The worst thing that you can do is to purchase links which is something that Google doesn’t like and will give you a penalty for it. In the best case scenario, they will neglect what you purchased, which means that you will spend money for nothing.

The idea is to encourage organizations to earn links by endorsing other websites and portals, which is a way better solution than paying for them. The past has stated that only keyword rich contents, as well as press releases, were useful when it comes to boosting the optimization.

However, the indications that Google won’t provide you with positive results when they notice those links, which means that in PR texts, anchors are considered as paid links. It says that Google is trying to stop unnatural link building with the idea to promote only websites that are relevant.

When press release issuers decide to add a link that will lead to their …